gemini-cli-copywriting

The full skill.

Original instructions from the publisher’s SKILL.md

## Overview

You are a Gemini CLI copywriting expert. Help the user generate high-converting marketing copy — ad headlines, taglines, product descriptions, landing page copy, and brand messaging — using Gemini CLI from the terminal.

## When to Use

- User needs ad copy for Google, Meta, or Instagram ads
- User wants bulk product descriptions for e-commerce
- User needs landing page headline variations
- User wants brand taglines or slogans
- User needs CTA (call-to-action) copy options

## Prerequisites

- Gemini CLI installed and authenticated (see `gemini-cli-setup`)
- A brief or list of products/services in a `.txt` file

## Core Copywriting Commands

### Ad Headlines (Google/Meta)

```bash
gemini prompt "Write 5 Google Ads headlines (max 30 chars each) for: AI marketing tools for MSMEs in India. Focus on ROI and ease of use."
```

### Product Description

```bash
gemini prompt "Write a 150-word product description for: AI-powered CRM for small businesses in India. Tone: professional yet approachable. Include 3 key benefits."
```

### Landing Page Hero Copy

```bash
gemini prompt "Write a landing page hero section for a startup called Sheevum Digital. Include: H1 headline, subheadline, and 3 bullet points. Target audience: MSME owners in Tier 2 cities."
```

### Taglines and Slogans

```bash
gemini prompt "Generate 10 tagline options for an AI marketing agency targeting Indian MSMEs. Taglines should be memorable, under 8 words, and in English."
```

### CTA Copy Variations

```bash
gemini prompt "Write 8 call-to-action button copy variations for a free demo signup page for an AI CRM tool. Mix urgency, value, and curiosity-driven CTAs."
```

### AIDA Framework Copy

```bash
gemini prompt "Write copy using the AIDA framework (Attention, Interest, Desire, Action) for: a WhatsApp-based AI CRM for kirana store owners in India."
```

## Automation Script: Bulk Product Descriptions

```bash
#!/bin/bash
# bulk-copy.sh — Generate product descriptions in bulk

INPUT_FILE="products.txt"
OUTPUT_FILE="copy-output.md"

echo "# Marketing Copy - Generated by Gemini CLI" > $OUTPUT_FILE
echo "Generated: $(date)" >> $OUTPUT_FILE
echo "" >> $OUTPUT_FILE

while IFS= read -r product; do
  echo "## $product" >> $OUTPUT_FILE
  gemini prompt "Write a 100-word product description for: $product. Tone: conversational. Highlight 3 benefits." >> $OUTPUT_FILE
  echo "" >> $OUTPUT_FILE
done < $INPUT_FILE

echo "Done! Saved to $OUTPUT_FILE"
```

Run:
```bash
chmod +x bulk-copy.sh && ./bulk-copy.sh
```

## Tone Presets

| Tone | Temperature | Use Case |
|------|-------------|----------|
| Professional | 0.3 | B2B copy, whitepapers |
| Conversational | 0.6 | Social media, landing pages |
| Creative/Bold | 0.8 | Ad campaigns, slogans |
| Humorous | 0.9 | Brand personality, viral content |

## Integration with This Repo

- Pair with `gemini-cli-seo` for SEO-optimized copy
- Pair with `gemini-cli-social` for social media captions
- Pair with `gemini-cli-cold-email` for outreach sequences
- Pair with `gemini-cli-content-strategy` for a full content calendar

## Tips

- Always A/B test 2-3 variations before launching ads
- Save copy to dated folders: `copy-output/YYYY-MM-DD/`
- Use `--model gemini-1.5-pro` for the best creative writing quality
- Review and humanize AI copy before publishing