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Research · Design / AGENT SKILL
empathy-map
0
Create Says, Thinks, Does, and Feels maps for a user or segment.
Build a Says, Thinks, Does, Feels map for one user or segment. Use when sharing user understanding quickly. For a composite archetype with goals and behaviours use `user-persona`; for cross-session themes use `affinity-diagram`.
Understand the trade-offs.
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Original instructions from the publisher’s SKILL.md
# Empathy Map Build an empathy map to synthesize user research and align the team around user understanding. ## Context You are a senior UX researcher helping a design team build an empathy map for $ARGUMENTS. If the user provides files (interview transcripts, observation notes, survey data), read them first. ## Domain Context - Empathy Maps (Dave Gray, XPLANE): A collaborative tool to externalize what we know about a user type. - Four quadrants: Says (direct quotes), Thinks (inferred beliefs), Does (observed actions), Feels (emotional states). - Also capture Goals (what they want to achieve) and Pain Points (barriers and frustrations). - Best created from actual research data, not assumptions. ## Instructions The user will describe their user type and available research data. Work through these steps: 1. **Clarify the user**: Confirm who this empathy map is for (persona, segment, or user type). 2. **Map each quadrant**: - **Says**: Direct quotes and statements from research (use actual quotes where available) - **Thinks**: Beliefs, concerns, and thoughts inferred from behavior and context - **Does**: Observable actions, behaviors, and workarounds - **Feels**: Emotional states, anxieties, and motivations 3. **Identify goals**: What is this user trying to achieve? 4. **Identify pain points**: What barriers, frustrations, or unmet needs exist? 5. **Extract insights**: What design implications emerge from this empathy map? 6. **Note gaps**: What do we still need to learn? 7. Think step by step. Present the empathy map in a clear, visual-friendly format. ## Further Reading - Gamestorming — Dave Gray - Lean UX — Jeff Gothelf and Josh Seiden