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Business · Data Analysis / AGENT SKILL

ads-math

agricidaniel/claude-ads
3.2K installs 9.5K GitHub stars
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Calculates advertising metrics, break-even targets, forecasts, budgets, and experiment economics.
Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.

BEFORE YOU INSTALL

Understand the trade-offs.

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The full skill.

Original instructions from the publisher’s SKILL.md

# Paid Media Financial Model

1. Identify the decision and collect units, currency, period, tax/refund treatment,
   margin, attribution basis, and uncertainty.
2. Show the formula and map every input to an operator value or cited artifact.
3. Validate denominators, sign, missing values, incompatible windows, and unit
   conversions.
4. Calculate base, downside, and upside cases where uncertainty affects the decision.
5. Keep platform-attributed revenue, blended business revenue, cash flow, and
   contribution margin distinct.
6. Return machine-readable inputs, formulas, outputs, sensitivities, and decision
   implications.

Never fabricate missing financial inputs, hide division-by-zero, or present a point
forecast without its assumptions.